May 13, 2008

Little Chef celebrates 50th birthday!

On Tuesday 13 May 2008, Little Chef, the nation’s favourite roadside restaurant, will celebrate its 50th birthday. We have come a long way since our first 11-seater restaurant opened in Reading, in 1958 – the same year the UK got its very first motorway.

The Bring Back campaign is our way of celebrating our milestone birthday, and we will certainly coming back in style later this year following our partnership with top chef, Heston Blumenthal.

Cathy Stevenson, head of marketing at Little Chef, comments:
“Little Chef is celebrating its 50th birthday in style. We are taking to the streets to canvas the opinions of the nation to find out what trends and celebrities they would most like to see make a revival, and to also find out what they would keep about Little Chef when we revamp the restaurants later this year.

“We know Little Chef inspires fond memories for many people across the country, and we do have a certain retro charm we are keen not to lose. However, we are not living in the past, which is why we’re using our 50th birthday as the time to relaunch our new look and offering later this year. We’re taking inspirations from our fellow (nearly) 50 year old, Madonna, by reinventing ourselves - keep an eye out for the new look Little Chef later this year!”

Little Chef now has 186 restaurants throughout the country, serving 15 million people each year. The favourite dish is the famous Olympic Breakfast, which the traveller consumes over 2 million of a year.

Little Chef customers munch their way through 10 million free range eggs, 12 million rashers of bacon (stacked on top of one another that's a pile of bacon 11 miles high!) and has some famous fans as well ranging from John Major to Chris Moyles and Prince Harry.