May 01, 2008

Heston Blumenthal brings culinary flair to Little Chef

National roadside restaurant chain Little Chef has announced its latest recruit – 3 Michelin-starred chef and culinary alchemist, Heston Blumenthal.

Heston, who owns the Fat Duck restaurant in Berkshire, will be followed by a camera crew for a Channel 4 documentary, which will track his progress as he brings his unique style and flair to help revamp the iconic Little Chef brand, which celebrates it 50th birthday in 2008.

Cathy Stevenson, marketing director at Little Chef, comments:
“We are absolutely thrilled that Heston will be working with Little Chef to help us relaunch later in 2008. We know Little Chef inspires fond memories for many people across the country, and we strongly believe we can reposition the brand whilst retaining all the well-loved values and affection that clearly remain for Little Chef.

“We are lucky in that Little Chef is an iconic brand, but we are aware we need to make it relevant to many people again. Heston’s style and flair for food, plus a personal fondness for Little Chef, means that exciting times lie ahead.”

The programme, ‘Big Chef, Little Chef’ (working title) is set to broadcast later in 2008.